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| Category | Market Share (%) | Growth Rate (CAGR) | Key Ingredients | Target Demographic |
|---|---|---|---|---|
| Adult Supplements | 35% | 8% | Natural Folate, Pectin | Adults aged 18-65 |
| Prenatal Supplements | 25% | 10% | Folic Acid, Pectin | Pregnant women |
| Children's Gummies | 20% | 6% | Natural Folate, Fruit Extracts | Children aged 4-12 |
| Senior Supplements | 15% | 7% | Folic Acid, Pectin | Adults 65 and older |
| Vegan-Friendly Gummies | 5% | 9% | Vegan Folate, Natural Sweeteners | Vegan consumers |