Justgood Health Unveils Magnesium Glycinate Gummies to Tackle the $1.8M Sleep and Stress Market

Chewable Innovation Combines Science and Taste for Overwhelmed Consumers

SEATTLE, January 2025 — With 62% of adults reporting chronic stress and 45% struggling with poor sleep (CDC, 2024). Unlike chalky pills or sugary sleep aids, these gummies offer 100mg of clinically validated magnesium glycinate per serving, paired with natural flavors and vegan ingredients.

The Magnesium Gap: Why 73% of Users Are Dissatisfied
Despite 89% of consumers recognizing magnesium's benefits, a 2024 ConsumerLab survey reveals:

61% quit magnesium supplements due to laxative effects (common with oxide/citrate forms).

54% dislike swallowing pills.

48% want "multi-tasking" formulas that address stress and sleep.

Justgood Health's solution leverages glycine—a calming amino acid—to enhance magnesium absorption while neutralizing GI risks. "This is magnesium that works with your body, not against it," said Dr. Sarah Lin, a neurologist at UW Medicine.

Market White Space: Three Underserved Audiences
Fitness Enthusiasts: 68% experience exercise-induced muscle cramps (ACE Fitness Report).

Busy Parents: 52% cite stress management as their top health priority (Pew Research).

Eco-Conscious Buyers: 76% demand plastic-free, vegan supplements (SPINS, 2024).

Flavor Innovation Meets Functional Flexibility
Developed with flavor chemists, the gummies mask magnesium's bitterness using:

Sleep Synergy: Grape flavor+ chamomile extracts in Berry -shaped gummies.

Daytime Calm: Lemon-basil blends with adaptogens for workday stress.

Kids' Wellness: Low-dose berry gummies (pediatrician-approved).